PUBLISHING, PUBLICITY, & PRODUCTION
Publicity That Pays Workshop
LIVE Event: March 13th | 11:00 AM - 1:00 PM PST
Behind the Scenes at ABC13 Las Vegas with Joanna Horton McPherson
In this webinar workshop, you will learn the power of being featured in ways that will pay you back.
Specifically, I will teach you how to:
✔ Not just be featured in news publications, but also be a columnist and even a
syndicated columnist for news publications both online and in print.
✔ Not just be featured on major TV morning shows on networks like ABC, NBC, FOX, and CBS, but also leverage those features for social media, your website, your pitch deck, and more.
✔ Not just be in major newsrooms, but be in locations like the NASDAQ, the New York Stock Exchange, Parliament, Universities, and more.
✔ Not just speak at major events, but go beyond with expert panels, red carpets, keynote positions, guest lecturer roles, and even do some of this internationally.
✔ Not just be featured in traditional news and media, but also be the recipient of
awards, accolades, and special designations.
✔ Not just get the right kinds of testimonials and endorsements, but also receive them from well-known organizations, companies, and well-known individuals.
✔ Not just play important roles in organizations, but serve in prestigious positions like on the board of advisors, on the board of directors, in leadership positions of nonprofit organizations, charities, and more.
✔ Not just advertise yourself on social media and in strategic places, but also on
billboards in New York City’s Times Square.
All of this is about being positioned in a certain way while you’re being featured as the source.
Not sure what that means? Take a look.
📰 Feature is the best term to express visibility, exposure, and publicity. "Good Press" for you.
📣 Source is the best term to express the person, organization, or outlet that is featuring someone or giving them visibility, exposure, and publicity.
🧭 Positioning is how you are being set up or made to look by being in proximity to the host, journalist, stage, network, or source in general.
🎯 Our Objective Is To Get You Featured And Positioned In The Best Sources Around.
Check Out Some Examples
Behind the Scenes at the New York Stock Exchange for FOX Business and Bloomberg with Paul Finck
Top Talent Agency Clients Featured in Big City Media Publications
This Webinar Is For You If...
✔ You are looking for exposure.
✔ You want to be matched with organizations who are looking for expert content.
✔ You are sick of the headaches and hassle of PR and Publicity.
✔ You are trying to figure out what is real and who is legit.
✔ You are wondering how to get booked or interviewed.
✔ You want to be positioned well and know if the exposure will really make a difference.
✔ You are unclear about your options for articles, podcasts, or television.
✔ You want to understand the different types of articles that can be done for you, about you, or even by you.
✔ You want clarity around the various types of interviews that can be done for you or even by you.
✔ You are unsure what to do once you are featured in the media.
And when you register, you will also receive a special BONUS 🎁
📘A Free Report: The Extinction Of Press Kits and Press Releases: How to get featured faster in 2026 with real media outlets and highly visible events
Register Now Register to attend
The Publicity That Pays Workshop
LIVE Event: March 13th | 11:00 AM - 1:00 PM PST
Behind the Scenes at ABC15 Arizona with Lisa Johnson
Morning Blend on ABC28 Tampa Bay with Diane Strand
Speaking Internationally To Thousands with Isabel Donadio
Against All Odds: The True Story of Frank Song
About Your Webinar Host
Sir David T. Fagan
David can help you become a best selling, world changing, money making icon in your industry through publishing, publicity, and productions.
Sir David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.
He has been featured on Fox & Friends, the Today Show, The Washington Post, Forbes, Investor’s Business Daily, Your World with Neil Cavuto, Fox’s The Five, and What’s Happening Now, to name a few. He’s won major awards for publishing, publicity, and even the Entrepreneur Educator of the Year Award from Inc. 500 Keap, as well as the President’s Lifetime Achievement Award from the White House.
David is the bestselling author of several books including Word Genius: What to Say and How to Say It, Guerrilla Parenting: How to Raise an Entrepreneur, Cracking the Icon Code: How to Become an Icon in Your Industry Through Your Advice, Image and Expertise, and Becoming Significant: How to Invoke Sacred Words that Unlock Real Power. He’s an International Speaker in places as far away as Dubai, Bangladesh, Kenya, and Australia. He has shared the stage with everyone from Former Secretary of Defense Dr. Bob Gates to Mark Victor Hansen.
Sir David Fagan was knighted by the Royal Order of Constantine the Great and Saint Helen, by Prince Rafael Andujar Y Vilches, PH.D., and H.G. Gerhart Wilhelm Walch, Duke of Styria of Cappadocia.
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David can help you become a best selling, world changing, money making icon in your industry through publishing, publicity, and productions.
Sir David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.
He has been featured on Fox & Friends, the Today Show, The Washington Post, Forbes, Investor’s Business Daily, Your World with Neil Cavuto, Fox’s The Five, and What’s Happening Now, to name a few. He’s won major awards for publishing, publicity, and even the Entrepreneur Educator of the Year Award from Inc. 500 Keap, as well as the President’s Lifetime Achievement Award from the White House.
David is the bestselling author of several books including Word Genius: What to Say and How to Say It, Guerrilla Parenting: How to Raise an Entrepreneur, Cracking the Icon Code: How to Become an Icon in Your Industry Through Your Advice, Image and Expertise, and Becoming Significant: How to Invoke Sacred Words that Unlock Real Power. He’s an International Speaker in places as far away as Dubai, Bangladesh, Kenya, and Australia. He has shared the stage with everyone from Former Secretary of Defense Dr. Bob Gates to Mark Victor Hansen.
Sir David Fagan was knighted by the Royal Order of Constantine the Great and Saint Helen, by Prince Rafael Andujar Y Vilches, PH.D., and H.G. Gerhart Wilhelm Walch, Duke of Styria of Cappadocia.his is a Paragraph Font
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